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Now that’s some branding.

22 August 2011

So here’s a fun game if you live in Texas. When you’re on your way somewhere (work, dinner, home, etc.), play the Texas Brand Game. It’s simple — start (or restart) the clock as soon as you see one of the following:

  • The silhouette of the State of Texas
  • The Lone Star symbol (on or off the Texas flag)
  • The word “Texas”

If the clock runs longer than 60 seconds between sighting any one of the above (not counting things like license plates), you get a point. But here’s the thing: you probably won’t get a point.

Texas, more than any other state I’ve been to, brands the hell out of itself. Try the same game in any other state, and it’s easy to rack up the points. But here on Planet Texas? Not so much.

Writers also have to brand themselves, but don’t usually have the budget or the egotism of Texas. So how do you build your own brand?

The best answer I can come up with is to get out there as much as possible and give people something to read. Oh, and make sure they know it’s you — as Jay Mohr says in his awesome Mohr Stories podcast, “put ya name on it!” (If you’re not listening to Mohr Stories, incidentally, you should. It’s one of the best podcasts… well, ever.)

That’s what I do, anyway. What about you folks? What’s the best branding you’ve seen?

2 Comments leave one →
  1. 22 August 2011 1206

    Personally, I’d like to know where the money Texas gets for whoring its image goes. I mean isn’t the state of Texas screaming poverty right now ?

    • 22 August 2011 1210

      Depends on who you listen to. Rick Perry is holding it up as a shining example of successful Capitalism, but he’s trying to be President, so…

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